Finding the right influencers is a top priority for your business.
If you are considering an influencer engagement strategy, consider these points:
- Identify the right influencers.
- Find the right engagement strategies.
- Measure the performance of your programs.
- Keep track of your influencers’ activities.
- Create a budget for your campaigns.
An “end goal” is partnering with influencers. How to do this? Two items come to mind:
- Content promotion
- Content creation
Determine your audience and which social channels you’re going to use. These determinations will tell you which influencer is a good match.
For more information, check this article from act-on.com, which was inspiration for this post.