the right influencers

Finding the right influencers is a top priority for your business.

If you are considering an influencer engagement strategy, consider these points:

  • Identify the right influencers.
  • Find the right engagement strategies.
  • Measure the performance of your programs.
  • Keep track of your influencers’ activities.
  • Create a budget for your campaigns.

An “end goal” is partnering with influencers. How to do this? Two items come to mind:

  1. Content promotion
  2. Content creation

Determine your audience and which social channels you’re going to use. These determinations will tell you which influencer is a good match.

For more information, check this article from, which was inspiration for this post.



Apple CEO Tim Cook sat down with TIME’s Nancy Gibbs and Lev Grossman on March 10 to discuss his company’s rapidly escalating fight with the FBI over encryption. That is the subject of the magazine’s March 28 cover story. Below is a portion of the Tim Cook interview. A link to the entire transcript is […]