the right influencers

Finding the right influencers is a top priority for your business.

If you are considering an influencer engagement strategy, consider these points:

  • Identify the right influencers.
  • Find the right engagement strategies.
  • Measure the performance of your programs.
  • Keep track of your influencers’ activities.
  • Create a budget for your campaigns.

An “end goal” is partnering with influencers. How to do this? Two items come to mind:

  1. Content promotion
  2. Content creation

Determine your audience and which social channels you’re going to use. These determinations will tell you which influencer is a good match.

For more information, check this article from, which was inspiration for this post.



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