the right influencers

Finding the right influencers is a top priority for your business.

If you are considering an influencer engagement strategy, consider these points:

  • Identify the right influencers.
  • Find the right engagement strategies.
  • Measure the performance of your programs.
  • Keep track of your influencers’ activities.
  • Create a budget for your campaigns.

An “end goal” is partnering with influencers. How to do this? Two items come to mind:

  1. Content promotion
  2. Content creation

Determine your audience and which social channels you’re going to use. These determinations will tell you which influencer is a good match.

For more information, check this article from act-on.com, which was inspiration for this post.

 

 

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a dimension in knowledge production

There are two divergent philosophies and they travel in opposite directions.

One is the way of GIVE – the other of GET.

The “GIVE” way is actually an invisible, yet inexorable, spiritual law in active motion. It is summarized in principle by the Ten Commandments. This spiritual law causes every good result to and for man. There has to be a cause for every effect.

God provides a CAUSE for every desired GOOD.

To receive the gift of God’s Holy Spirit, the very love of God, one must obey His law.

and hope does not disappoint us, because God’s love has been poured into our hearts through the Holy Spirit which has been given to us. Romans 5: 5 RSV

Love does no wrong to a neighbor; therefore love is the fulfilling of the law.  Romans 13: 10 RSV

And we are witnesses to these things, and so is the Holy Spirit whom God has given to those who obey him.”  Acts 5: 32 RSV

The spiritual is as invisible as the laws of gravity and inertia.

It is very out-of-date to believe in a devil today. But why? The Bible plainly speaks of a devil, named Satan. To rightly determine what is good required the creative power to produce and set in motion such inexorable laws as this spiritual law and the laws of physics and chemistry. The spiritual law causes good if obeyed, and evil when disobeyed.

Satan said that Adam and Eve’s intellectual powers were so great they could determine for themselves what is good and what is evil. That is a God-perogative. “You can be God!”, said Satan.

Adam and Eve were seized with intellectual vanity. They used human reason. Adam and Eve pioneered in deciding for themselves what is right and what is wrong – what is righteousness and what is sin! And humanity has been doing what seems right in its own eyes ever since. They:

  • Rejected revelation
  • Used observation
  • Used experimentation
  • Used human reason

That is precisely the scientific method. There most vital dimension of knowledge was missing from their scientific procedure.

What is man’s purpose?

We need to know. We can only know through revelation.

Proof comes from REVELATION.

For the mind that is set on the flesh is hostile to God: it does not submit to God’s law, indeed it cannot; and those who are in the flesh cannot please God. Romans 8: 7 RSV

What is the missing dimension in all knowledge? It is revelation from God!

Although rejected by humankind in general, God did bequeath to humankind HIS REVELATION OF BASIC KNOWLEDGE. We have it in writing! The Holy Bible is that revelation. It is basic knowledge and prophecy. It contains that basic, foundational knowledge otherwise inaccessible to man. The error comes from rejection of revelation.

Revelation is the true starting premise.

When man substitutes his own false hypothesis, the most vital dimension in knowledge production is missing. Revelation. God’s Word is the foundation of all knowledge. God’s Word – His instruction manual for mankind – is the foundation of all knowledge.

God’s Word is not the sum total of all knowledge.

It is the foundation – the true premise – the starting point – the concept that directs the approach to the aquisition of further knowledge.

God intended for man to produce additional knowledge.

We must start off in the right direction, the true premise, with the right approach, in this matter of knowledge production.

The soul came out of the ground. Satan uttered the first lie in the history of mankind. He told Eve she would not die, that she was an immortal soul. But God says souls that sin shall die.

Behold, all souls are mine; the soul of the father as well as the soul of the son is mine: the soul that sins will die. The soul that sins will die. The son shall not suffer for the iniquity of the father, nor the father suffer for the iniquity of the son; the righteousness of the righteous shall be upon himself, and the wickedness of the wicked shall be upon himself.  Ezekiel 18: 4, 20 RSV

God’s spirit unites with our spirit. God’s Holy Spirit, combined with our human spirit in our mind, imparts to our mind power to comprehend spiritual knowledge. Revelation, the most vital dimension of knowledge, helps construct the total mind ready to produce knowledge.

 

 

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8 keys to exceptional thinking

Our current level of thinking gives us the result of who we are. Exceptional thinking plays a major role in our achievements. Exceptional thinking allows us to rise to the top.

High achievers have high levels of thinking.

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We can drastically alter where we are. Thinking is a powerful habit. We can be exceptional with the proper thinking.

Here are 8 keys to exceptional thinking:

  1. Focus on the positive. We have to direct our focus on the positive. We can eliminate much worry, stress, and anxiety by choosing to focus on the positive.
  2. Spend time in solitude. We often live in noisy, distracting environments. By priortizing the solitude of reflection and meditation, we find our inner peace. This moment of quietness clears our mind.
  3. Have a long-term vision. We need to know where we’re going to be in the future. We also need to do what it takes to bring our future plans to fruition. This helps us avoid discouragement.
  4. Have a minset-development routine. Positive affirmations play on the mind throughout the day. Be proactive toward developing a positive mind.
  5. Associate with positive people. Negative people are energy vampires.
  6. Eat healthy. Eating right impacts how we feel.
  7. Workout regularly. Working out boosts productivity levels.
  8. Have an attitude of gratitude. Find and cultivate ways to express gratitude. We can’t be grateful and miserable at the same time.

These items, practiced on a daily basis, will benefit us greatly. Strive to upgrade the level of thinking for an upgrade of living.

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the quantum fredkin gate

Researchers from Griffith University and the University of Queensland have overcome one of the key challenges to quantum computing. They demonstrated this by experimentally realising a challenging circuit — the quantum Fredkin gate — for the first time.

The quantum Fredkin gate can also be used to perform a direct comparison of two sets of qubits (quantum bits) to determine whether they are the same or not.

For more information – here in the link from sciencedaily.com

The scheme is that it is not limited to just controlling whether qubits are swapped, but can be applied to a variety of different operation.

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7 questions to ask

Here are 7 questions that garner revealing answers. They are questions you can ask job candidates.

These are 7 questions to ask yourself.

Find people with these. Find yourself with emotional intelligence.

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THE 7 QUESTIONS

  1. Who inspires you and why?
  2. If you were starting a company, what would be the top 3 values?
  3. If your business goals change, how would you lead your team through the change?
  4. Did you build lasting relationships while at your previous job?
  5. What skill or expertise do you feel you still lack?
  6. Can you teach me something?
  7. What are the top 3 factors you would attribute to your success?

Make the time to answer these questions. I’m sure you’ll do some searching. This is good. You’ll find your priorities and you’ll learn some items about yourself.

This post was inspired by Carolyn Sun. Accelerate you and your business.

 

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cyber issues

Apple CEO Tim Cook sat down with TIME’s Nancy Gibbs and Lev Grossman on March 10 to discuss his company’s rapidly escalating fight with the FBI over encryption. That is the subject of the magazine’s March 28 cover story.

Below is a portion of the Tim Cook interview. A link to the entire transcript is here.

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What do you think it says about the changed information environment in which we live? What you alluded to earlier, just the vast clouds of data which we now generate by virtue of going about our daily business. We’re just sort of spewing out gigabytes of data, everything we do, to the point where privacy, it changes what privacy means. Now privacy becomes, rather than the default setting of the world that we live in, not it becomes a feature that we have to buy and shop for and rely on. Is that a change you’ve observed over the course of your career?

COOK: I think your observation that there’s this increasing amounts of data is absolutely true. It wasn’t very long ago, you wouldn’t even think about there being health information on the smart phone. But today there’s a lot of health information available on your smart phone.

There’s financial information. There’s your conversations, there’s business secrets. There’s an enormous long list of things that there’s probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

That’s a reality. That data is increasing in phenomenal leaps and bounds all the time, along with the sort of the hacking and cyber issues are going up at the same time. So these two curves are pointed in the same direction.

Partly, and no surprise, because there’s so much more information out there. It’s clear why hacking communities are [growing]. Because it’s like, there’s a lot more gold there. There’s a lot more to steal than ever before.

There’s unbelievably nefarious things happening out there. I think those two curves are connected, are very strongly correlated with each other. I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.

To me, that is the same. I don’t think because this is escalating that that should fundamentally be different. Now do people, do different companies etc. look at privacy different? Yes, they clearly do.

And that’s the reason all of us have privacy policies and some you can actually read and you can look at these things and judge for yourself where you see it. But I think the fundamental right that’s there is a constitutional right.

I mean this is something that is basic to who we are. It’s not something that floats with technology.

Here is the full transcript.

The threat of hacking is real. People have a right to privacy. That is the cyber issue.

We are all part of the social network that’s connected. Could it be that our privacy is collectively at risk?

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the neural code problem

A solution to the neural code could, in principle, give us unlimited power over our brains and hence minds. Science fiction—including mind-control, mind-reading, bionic enhancement and even psychic uploading—could become reality.

The Singularity

Most versions of The Singularity involve bionic brain boosting. Eventually, we will abandon our flesh-and-blood selves entirely and upload our digitized psyches into computers.

A typical adult brain contains about 100 billion nerve cells, or neurons. A single neuron can be linked via axons (output wires) and dendrites (input wires) across synapses (gaps between axons and dendrites) to as many as 100,000 other neurons. Run the numbers and you find that a typical human brain has quadrillions of connections among its neurons.

Synaptic connections constantly form, strengthen, weaken, dissolve. Old neurons die and new ones are born throughout our lives. Cells can also be retrained for different jobs, switching from facial expressions to finger flexing, or from seeing red to hearing squeaks.

Neurons display an astounding variety of forms and functions. Neural growth factors and hormones, also ebb and flow through the brain, modulating cognition in manners subtle and profound. The more the brain is studied, the more questions are raised about how it works. We find that the brain doesn’t always work like it supposed to with cases of schizophrenia, bipolar disorder, depression, Alzheimer’s disease, and many other disorders that resist explanation and treatment.

Singularitarians (Singularity enthusiasts) nonetheless insist that brains are just complicated computers, and there is some basis for this analogy. Neurons resemble transistors, absorbing, processing, and reemitting the electrochemical pulses known as action potentials. With an amplitude of one-tenth of a volt and a duration of one millisecond, action potentials are remarkably uniform, and they do not dissipate even when zipping down axons a meter long. Also called spikes, a reference to their appearance on oscilloscopes, action potentials serve, supposedly, as the brain’s basic units of information.

Assume, as many Singularitarians do, that action potentials are equivalent to operations in a computer. If the brain contains one quadrillion synapses processing on average 10 action potentials per second, then the brain performs 10 quadrillion operations per second or 10 petaflops. Some supercomputers have already surpassed that processing rate. Hence Singularitarians’ belief that computers will soon leave us in their cognitive dust–unless we embrace them through bionic convergence or uploading.

Barring our admittance to cyber-paradise, however, is the neural code. That phrase refers to the software, or algorithms, that transform action potentials and other physiological processes into perceptions, memories, meanings, intentions.

The neural code is science’s deepest, most consequential problem. If researchers crack the code, they might solve such ancient philosophical conundrums as the mind-body problem and the riddle of free will. A solution to the neural code could also, in principle, give us unlimited power over our brains and hence minds. Science fiction—including mind-control, mind-reading, bionic enhancement and even psychic uploading—could become reality.

Neuroscientists still have no idea what the neural code is.

Neural codes seem to vary in different species, and even in different sensory modes within the same species. The code for hearing is not the same as that for smelling. Decoding neural signals from an individual brain will always be extraordinarily difficult because each individual’s brain is unique and ever-changing.

Neuroscientists can’t mimic brains because they lack  a basic understanding of how brains work; they don’t know what to include in a simulation and what to leave out. The neural code is often likened to the machine code that underpins the operating system of a digital computer.

Whether or not this analogy holds up is in question. I feel that since the brain is a living organ, the machine code notion won’t work. Scientists may discover a common neural code that every brain has and uses to build other neural codes used in other areas of the brain.

 

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new view of the universe

A whole new view of the Universe became accessible to humanity when classical rules that governed electricity, magnetism and light didn’t necessarily apply to the smallest, subatomic scales.

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There are 10 essentials of quantum mechanics that will give us pause on how we “picture” the Universe.

  1. Everything is quantum. Everything obeys the same laws of quantum mechanics — it’s just that quantum effects of large objects are very hard to notice.
  2. Quantization doesn’t necessarily imply discreteness. “Quanta” are discrete chunks, by definition, but not everything becomes chunky or indivisible on short scales.
  3. Entanglement not the same as superposition. A quantum superposition is the ability of a system to be in two different states at the same time, and yet, when measured, one always finds a particular state, never a superposition. Entanglement on the other hand is a correlation between two or more parts of a system — something entirely different.
  4. There is no spooky action at a distance. Nowhere in quantum mechanics is information ever transmitted non-locally, so that it jumps over a stretch of space without having to go through all places in between. Entanglement is itself non-local, but it doesn’t do any action — it is a correlation that is not connected to non-local transfer of information or any other observable. When you see a study where two entangled photons are separated by a great distance and then the spin of each one is measured, there is no information being transferred faster than the speed of light. In fact, if you attempt to bring the results of two observations together (which is information transmission), that information can only travel at the speed of light, no faster!
  5. Quantum physics an active research area. Quantum optics, quantum information, quantum computing, quantum cryptography, quantum thermodynamics, and quantum metrology are all recently formed and presently very active research areas.
  6. Einstein didn’t deny it. He said something else is out there but he didn’t research it because he was older and knew he’d have to rededicate his life to it. He left that to other scientists. Einstein instead argued that the quantum theory was incomplete, and believed the inherent randomness of quantum processes must have a deeper explanation.
  7. It’s all about uncertainty. The central postulate of quantum mechanics is that there are pairs of observables that cannot simultaneously be measured, like for example the position and momentum of a particle. In quantum mechanics, this uncertainty is fundamental, not due to experimental shortcomings.
  8. Quantum effects are not necessarily small… We do not normally observe quantum effects on long distances because the necessary correlations are very fragile. Treat them carefully enough, however, and quantum effects can persist over long distances.
  9. …but they dominate the small scales. In quantum mechanics, every particle is also a wave and every wave is also a particle. The effects of quantum mechanics become very pronounced once one observes a particle on distances that are comparable to the associated wavelength. This is why atomic and subatomic physics cannot be understood without quantum mechanics, whereas planetary orbits are effectively unchanged by quantum behavior.
  10. Schrödinger’s cat is dead. Or alive. But not both. It was not well-understood in the early days of quantum mechanics, but the quantum behavior of macroscopic objects decays very rapidly. This “decoherence” is due to constant interactions with the environment which are, in relatively warm and dense places like those necessary for life, impossible to avoid. We now understand that while small things like atoms can exist in superpositions for extended amounts of time, a large object would settle extremely rapidly in one particular state. That’s why we never see cats that are both dead and alive.

This post was contributed to Starts With A Bang by Sabine Hossenfelder. Sabine is a theoretical physicist specialized in quantum gravity and high energy physics. She also freelance writes about science.

“In fact, the mere act of opening the box will determine the state of the cat, although in this case there were three determinate states the cat could be in: these being Alive, Dead, and Bloody Furious.” –Terry Pratchett

10 Quantum Truths About Our Universe was the source for this post.

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the ai domain

Typically, AI is part of the domain of computer science and engineering. That domain is about achieving a well-defined goal. Like building a bridge to carry vehicular traffic. The bridge carries the traffic, mission accomplished.

An important advancement in AI was the AlphaGo computer which won against a human at Go. This brought us to the threshold that human cognition is not the center of the universe. The AlphaGo computer is a major advancement. It won at Go. Mission accomplished.

We need to take a step back and understand what artificial intelligence is. It’s built with a modular building plan in mind. AlphaGo, among other things, was built to play Go and to win.

There are scientists that want AI with cognitive abilities comparable to the human brain.

AI’s ability to do different things instead of being a specialist in just one realm is the challenge computer scientists face.

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artificial empathy for better business

Figuring out a way to teach a computer empathy is quickly becoming a business in itself.

Empathy is a tricky business. To ever fully understand how someone else is feeling is difficult. Empathy is considered, however, a quality which makes us human. As machine learning becomes more popular, empathy is one complex human factor that will be focused on.

Known as artificial empathy, the idea here is to train machines to recognize social signals from humans, aka ‘visual data,’ and then produce an appropriate response. Social signal processing, as a branch of computer science and robotics, is a relatively new phenomenon. It has, however, attracted a significant amount of attention from marketing.

Marketing is highly interested in the way humans communicate.

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Harnessing artificial empathy is seen as a marketing goldmine. Sasha Lu, a lecturer at the Cambridge Judge Business School, is combining machine-based image and video analysis with current marketing techniques. This allows for stremlined product sales. The idea is essentially to teach a machine to read a customer’s behavioral cues in reaction to a particular product and then make targeted product recommendations based on these social signals.

Lu is teaching a machine to give a recommendation to a consumer.

The program is based on techniques from human salespeople. Salespeople observe two key sources of information. The first is whether the customer likes it or not, which is inferred by an emotional response from facial expressions. The second is which particular part of the garment is liked or disliked, which is observed through behavioral response. Lu’s project proposes placing a camera on top of a mirror outside of a retailer’s changing space, which would allow computers to capture the customer’s evaluation of the piece of clothing. The customer’s facial expressions and other behavioral responses would then be analyzed in conjunction with data from other customers reacting to the same clothing item in order to make other clothing recommendations to the customer in real time. Other pieces of data culled from the customer, such as height and weight, would allow the computer to make ever more customized suggestions.

The goal is to match the clothes with the customer.

Not only could this information be used in the store but the possibilities for the data to be utilized in ad campaigns is endless. Promotions in the store and out have new information to design ads for the particular target audiences.

This artificial empathy technology along with human sales techniques will help businesses’ bottom lines.

Better technology for better business.

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